New technology allows airlines to make rapid and timely changes to its airfares

EGYPTAIR have selected SITA’sAirfare Insightto provide the airline better visibilityof its fares across all markets as well as the ability to deliver the most competitive fares to its passengers. EGYPTAIR is among 19 airlines globally that currently use Airfare Insight, leading the market with the most comprehensive fare management technology available today.

In an increasingly competitive environment, Airfare Insight, part of theHorizon®portfolio, allows the airline to make rapid adjustments to fares and rules in response to market conditions. Using Airfare Insight, EGYPTAIR can monitor, accurately analyze the competitor landscape and quickly react to changes in the market with the right fare at the right time.

Until now airlines have typically compared fares with competing carriers using base or “filed” fares that ended up bearing little resemblance to the price paid by customers. Airfare Insight’s unique “All in Fare” functionality provides EGYPTAIR with a true view of the market pricing with a comprehensive fare that includes the base price, taxes, fees and charges for each market. EGYPTAIR also benefits from Airfare Insights’ dedicated workflow, resulting in synchronized distribution, fewer errors and market prioritization.

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The ability to manage its pricing globally is key to an airline such as EGYPTAIR, which has a strong network of routes throughout the Middle East, Africa, Europe, Asia as well as New York and Toronto, serving 70 destinations in 48 countries.

EGYPTAIR Holding Company’s Chairman and CEO, Safwat Mosallam, said: “In today’s competitive marketplace, pricing can change dramatically in a matter of hours. For EGYPTAIR it is vital that we understand what is happening in the market so that we can respond with accurate and competitive fares. Airfare Insight allows us to do just that.”

Hani El-Assaad, SITA President, Middle East, India and Africa said: “Our focus at SITA is to ensure that we make air travel easy at every step. With Airfare Insight, we deliver technology that meets this promise by simplifying how airlines manage airfares, optimizing their processes to improve their speed to market and delivering the most competitive fares available.”

Press release SITA