Demal will steer strategy, transformation and innovation aimed at accelerating SITA’s growth. SITA today announced that Jacques Demal has joined the organization as SVP Strategy & Business Support. Reporting directly to CEO Barbara Dalibard, Demal will be based in Geneva, Switzerland. Working together with the CEO and the Executive Team, Demal will drive SITA’s overall strategy as well as several key strategic initiatives. He will be responsible for leading a transformation program to align the organization, processes and skills to support SITA's ambitions and will help define the organization’s technology and innovation roadmap. It's original Barbara Dalibard said: “SITA offers a remarkable value proposition for its customers across the air transport industry. I look forward to working with Jacques in delivering a transformation plan that will provide a clear roadmap to boost the next phase of SITA’s growth, capitalizing on our unique market position at the center of our industry.” Jacques joins SITA from Bryan Garnier, an independent investment bank dedicated to growth companies. Jacques has also been an advisor to several private equity funds, investors and governments in both EMEA and the US, specifically in technology, media and telecommunications. He has worked with technology start-ups and other emerging leaders to explore new opportunities in areas such as artificial intelligence and connected life. Prior to this Jacques had a long career at France Telecom/Orange, holding various executive roles in both consumer and business markets, in London, Paris and Geneva. Jacques Demal said: “It is an exciting time to join SITA. The air transport industry is thriving and SITA is in a prime position to advance this growth by providing a portfolio of products and services that help the industry become more efficient and passenger focused. With the right focus and team behind us, I see tremendous potential for SITA to build on its existing credentials as a trusted supplier and partner to the industry.” Press release SITA | 
